The house
A new lease on life
Nolença was founded in 2018, born from Anaïs and Laurie's idea for a cleaner, freer perfumery, far from conventions. A former customer of the brand, I took over the House in 2024—not to reinvent everything, but to write its next chapter.
What I was looking for was a perfumery that tells a story, where each bottle doesn't just smell good, but evokes a moment. I wanted perfumes that aren't inaccessible, with which one can create and have fun, that aren't worn out of habit, but according to the mood and the story one wants to tell that day.
Re-enchanting a forgotten meaning
I don't believe in trend-following perfumes, nor in the idea that everyone should smell the same. I believe in bold compositions that one fearlessly makes their own, until they become a unique scent trail. And I believe that all this can be done cleanly.
Nolença offers beautiful and complex perfumery, but at a fair price. Committed, more respectful of its surroundings. And most importantly: perfumery that connects you to your sense of smell, a sense we too often neglect.
Fragrance, an act of creation
I believe that perfume is a vehicle for creativity. It's not an accessory, but a way to express oneself, and sometimes to reinvent oneself.
We were taught to choose "our" perfume for life, like an identity card. I believe the opposite: that a perfume can change like a mood, can be layered, diverted, played with. That you can take hold of it without instructions, to the point of creating a scent that no one else wears.
Wearing perfume is not about conforming. It's about having fun, telling your story, asking who you are and, above all, who you want to be.
This is the kind of perfumery I want to bring to life: audacious and joyful, complex but uninhibited. Clean and creative. A perfumery that gives back to the olfactory what is most free about it, so that it can become a playground.